Whole Foods Smartly Working Twitter

Ever since Whole Foods CEO John Mackey was caught using a fake identity to defame a competitor online I haven’t been able to think of the supermarket chain in quite the same way.  But I gotta say they’re really working Twitter well with local store feeds:

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The company also set up a demographically targeted audience feed for Northern California moms:

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This is smart both from a branding and direct response standpoint.

3 Responses to “Whole Foods Smartly Working Twitter”

  1. MiriamEllis Says:

    Yes, I can see that’s a smart use of Twitter, but Whole Foods is really a conflicted company. Mackey is a vegan, and yet there are all of his gigantic butcher shops. Whole Foods is covered with posters of local farmers, and yet, at least where I live, nearly all of their produce comes from the 2 organic agribusiness giants, Cal-Organic and Earthbound. The local produce in Whole Foods is now like some kind of token. And, the most recent Whole Foods that opened in my neck of the woods had no bulk section…so much for buying ‘whole’ foods like beans and rice. The store is largely given over to pre-prepared deli and luxury foods. I appreciate what Whole Foods set out to do, but they have become every bit as corporate as other grocery chains and dirty deeds like the Wild Oats bashing show a CEO and a corporation at war with the very values they built loyalty on.

    Perhaps Twitter will enable some of their more concerned customers to get timely responses to some of these issues.

  2. Greg Sterling Says:

    Miriam: I basically don’t shop there anymore given the creepy incident, not to mention the prices. I try to buy from farmers markets where possible.

  3. MiriamEllis Says:

    Supporting local farmers is a superb choice, Greg. The next best thing to growing your own.

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