How to Save Print Publications

Technology Review editor and publisher Jason Pontin writes at length — “a manifesto” — about the predicament of print publications and how to save the industries they represent. He also responds to and critiques some of the prevailing “it doesn’t matter if print fails, blogs and others will pick up the slack” arguments. 

The basic ideas and superficial summary are as follows: charge readers regardless of platform, align price and value on the ads front and reduce headcount to bring costs in line with revenues. These in many ways are common sense recommendations. The devil is in execution. 

His piece is very dense and worthy of deeper thought than this but I wanted to alert people who may be interested.




3 Responses to “How to Save Print Publications”

  1. David Mihm Says:

    Thanks Greg. I was actually right in the middle of writing my OWN response to all of your recent posts on the topic. I’m heading over there now 🙂

  2. Greg Sterling Says:


  3. Mihmorandum | The *Apparent* Death of Journalism | For Fun Says:

    […] Sterling has written quite a bit about this topic in the last couple of months, and I’ve left quite a few rather pithy comments on his blog to the effect of my thesis […]

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