Semi-Off Topic: Cisco Buys Flip Maker

This is somewhat local: Cisco buys the maker of Flip video cams for $590 million. It appears to be an all stock deal (danger, danger) but it’s impressive nonetheless for Pure Digital Technologies and for Cisco. From the press release:

“Pure Digital has revolutionized the way people capture and share video with Flip Video. This acquisition will take Cisco’s consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences.”

Cisco is “all about” video conferencing but this stretches way beyond that. It’s pretty interesting from my perspective.

Some have speculated that Cisco is now on a “collision course with Apple.” Probably not. But Cisco is clearly headed in new directions, marked also by it’s big acquisition in March, 2007 of the loathsome WebEx. I despise WebEx (if that wasn’t clear from the use of the adjective “loathsome”) but there is some really interesting stuff going on at Cisco. 

The Flip camcorder is a UGC tool par excellence (ties directly in to YouTube and Facebook). It’s the iPod of camcorders and will only continue to be more pervasive. 


That means — in addition to mobile phone generated video — there will be an increasing amount of video uploaded to the Internet. Most of that will pertain to place in one way or another.

2 Responses to “Semi-Off Topic: Cisco Buys Flip Maker”

  1. Eddietsunami Says:

    Huh wife just bought one and she loves it so much!!

  2. Will iPhone 3Gs Create Explosion of Local Video? « Screenwerk Says:

    […] had conventional digital cameras that could record video and we’ve had the Flip camera, but nothing potentially like this. I suspect lots and lots more video (and local video) will make […]

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