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NYT Offers SMB Display Ads from AdReady

Thanks to TrustedPlaces’ Sokratis Papafloratos for pointing this out to me: self-service display advertising on the NY Times‘ site aimed at SMBs:

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Click through and you discover it’s powered by AdReady:

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ReachLocal recently introduced display advertising as part of its service offerings. And there are other companies equally targeting the segment.

The challenge with a program like the NY Times is getting SMBs’ attention and getting them to go through the self-service process. Some of them, however, will surely do it and experiment with it.

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This entry was posted on February 25, 2009 at 4:38 pm and is filed under Brand and branding, Local Search, Newspapers, Small Business, Traditional media, User-generated content. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “NYT Offers SMB Display Ads from AdReady”

  1. Local News Briefs « Screenwerk Says:
    July 28, 2009 at 2:48 pm

    […] Times begins local display ad push on blog sites (platform […]

  2. PaperG Challenges AdReady, Expands Reach « Screenwerk Says:
    August 4, 2009 at 2:09 pm

    […] ads for SMBs are all the rage now, with the NY Times and Yahoo launching self-service tools based on the AdReady platform. ReachLocal is selling display […]

  3. PaperG Challenges AdReady, Expands Reach « LocalLab : Foire aux Infos Says:
    August 5, 2009 at 8:04 pm

    […] ads for SMBs are all the rage now, with the NY Times and Yahoo launching self-service tools based on the AdReady platform. ReachLocal is selling display […]

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