Marchex, Local.com Q4 & FY Revenues

Both Marchex and Local.com reported Q4 and full year revenues today. The releases are linked to the company names. I’ve pulled out a few bits from each release.

Marchex:

Operating Highlights

Local Advertising Services: For the fourth quarter of 2008, revenue from Local Advertising Services was $16.7 million. Following the migration of a legacy Voice Services customer during the fourth quarter, consistent with the commentary provided by the company in the third quarter, Marchex ended the fourth quarter with more than 70,000 advertisers using its products and services. Pro forma for this Voice Services account migration, Marchex added to the total of advertisers using its products and services on a net basis in the fourth quarter. While it is more difficult to predict advertiser growth rates in the current economy, Marchex expects to add thousands of new advertisers in 2009.

Publishing (proprietary traffic sources, formerly referred to as Marchex’s Local Search Network): For the fourth quarter of 2008, revenue from Publishing was $18.1 million. Additionally, Marchex attracted more than 27 million unique visitors for the month of December 2008 and delivered more than 170 million revenue-generating events and referrals in the fourth quarter. Unique visitor statistics are based on internal traffic logs, which calculate unique IP (Internet protocol) addresses on an unduplicated basis during a given month.

Local.com:

picture-36

Fourth Quarter Operating and Recent Highlights:

  • Redesigned Local.com Website – In early February, the company launched a redesigned interface for Local.com. The new site was designed to further improve the consumer search experience.
  • Monetization of Traffic – Revenue per thousand visitors (RKV) was $275, up 40% from $197 RKV in the fourth quarter of 2007 and down 1% from $278 RKV in the third quarter of 2008.
  • Overall Search Traffic – The company reported search traffic of 51 million monthly unique visitors (MUVs) on the Local.com site and network during the fourth quarter of 2008, up 57% from 32.5 million MUVs during the same period in 2007.
  • Organic Search Traffic – The company reported organic search traffic of 26 million monthly unique visitors on the Local.com site and network during the fourth quarter of 2008, up over 200% from 8.5 million during the same period in 2007.
  • Acquisition of Web Hosting Customers – On February 18, the company acquired approximately 11,800 web hosting customers for approximately $1.2 million. The transaction is expected to be accretive immediately.
  • Direct Advertiser Base – Billable advertisers numbered 5,100 as of January 31, 2009.
  • Technology Licensees – The number of licensees for the company’s local search technologies grew to 40 during the fourth quarter of 2008, up from 37 in the third quarter 2008.
  • Launched Local Mobile™ on Virgin Mobile USA – In November, the company announced the launch of Local Mobile™ on Virgin Mobile USA’s nationwide network. Virgin Mobile USA’s more than five million customers can now leverage the power of Local Mobile directly from all 3G Virgin Mobile USA handsets.
  • Partnered with Valpak for Online Coupons – In December, the company announced an agreement with Valpak, a leading coupon and direct marketing provider, to distribute local business offers throughout the Local.com network.

One Response to “Marchex, Local.com Q4 & FY Revenues”

  1. NotAFan Says:

    Great comparison!!!!

    company A, no partnership announcements with any telco or top sites, no technology agreements (do they even have anything to offer anyway), no consumer products in almost two years, and reduced traffic to their link bait set of parked ad forwarding domains. company B however, has clear wins.

    If MRCX (and board members) were not keeping the stock afloat with buyback, probably another candidate for delisting. When does the magic start? at it for more than five years talking twenty pct growth in local space at every conference. wheres the beef! Wont make it out of this year in the same state.

Comments are closed.


%d bloggers like this: