Oodle Traffic Up, Raises More Cash

picture-17Oodle announced what may be its fourth round of funding: $5.6 million from existing funders Greylock Partners, JAFCO Ventures and Redpoint Ventures.

Oodle also said that it has crossed the 10 million monthly uniques traffic threshold.

Oodle has created an impressive network of partners, which include Walmart, MySpace and Facebook. The company has positioned itself in some respects as the anti-Craigslist, seeking to improve upon or compensate for what it perceives to be the deficiencies in Craigslist.

I also don’t believe Oodle has any competitors at its level of scale among “horizontal” sites (except, when I first posted yesterday I competely forgot about eBay’s Kijiji):


This chart is undoubtedly inaccurate but shows trends directionally.

7 Responses to “Oodle Traffic Up, Raises More Cash”

  1. Walt Says:

    Hi Greg:

    Nice growth #s from Oodle, but your graph may by undercounting craigslist traffic. I think craigslist.com only counts redirect traffic to their main site, craigslist.org. This graph shows the .org traffic at almost 47 M uniques for January.

    http://siteanalytics.compete.com/craigslist.org+oodle.com/?metric=uv

  2. Greg Sterling Says:

    Clearly it does undercount CL. Agree.

  3. AhmedF Says:

    It is pretty damn impressive that the type-in of Craigslist (purely on the .com) crushes all of Oodle.com traffic (which I am sure includes a metric ton of SEO).

  4. Greg Sterling Says:

    Yes, Craigslist remains the dominant classifieds site w/o any promotion, etc. One wonders how long this will last.

  5. Oodle does oodles of money - but still crushed by Craigslist - Tech Soapbox Says:

    […] Sterling posted about Oodle getting more money and more traffic. Greg’s chart startling – looks like a year ago Oodle, […]

  6. on behalf of other classified sites Says:

    It is increasing traffic because they copy content from other classifieds sites without permission, and those sites are banned because Google thinks others are stealing from Oodle.

  7. GPS Tracker Says:

    Does oodle allow small businesses to post classified ads for free like Craigslist?

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