Just as in the US, ReachLocal has become an “Authorised Reseller of Google’s AdWords advertising programme in the UK.”
Reach and WebVisibile both have an international presence. I don’t know of any others in the US that have “jumped the pond” however.
Dependence on Google in the UK is even greater than in the US given its nearly 90% marketshare (Google.com + Google.co.uk).
Screenwerk 
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