Mixpo Partners with Five Local Media Companies

picture-93Online video platform Mixpo announced deals with five local media companies: NBC Local Media, Tribune, Freedom Communications, TownNews.com, and Fisher Communications. These companies will use the Mixpo platform/tools to run video on their sites. According to the release:

Under today’s agreements, each partner is integrating Mixpo’s VideoAd platform into their online advertising solutions. With the increased effectiveness of video advertising and seamless integration of the Mixpo technology, these local media publishers are able to leverage their existing assets, such as highly localized sales forces, targeted audience reach, and existing advertising clients, to better monetize their display ad inventory and generate increased revenue.

In other words, these folks will all be selling video to their local advertisers. Distribution will presumably not be across sites but rather on O&O sites.

It’s only a matter of time, however, until all sales channels pushing video opt for third party syndication, a la SpotMixer and Jivox. In addition all this SMB advertiser video will be on YouTube, but will YouTube carve out an area for local search or otherwise start conditioning people to look for this content? And how will Google/GMaps address all this video content (beyond simple indexing)?


One Response to “Mixpo Partners with Five Local Media Companies”

  1. NBC Ramping Local Content « Screenwerk Says:

    […] Screenwerk Greg Sterling’s Thoughts on Online and Offline Media « Mixpo Partners with Five Local Media Companies […]

Comments are closed.

%d bloggers like this: