Google Advertiser Count: Well Over 1 Million

This item appeared in the NY Times, based on an SEC filing:

In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, 360,000 in 2005 and 600,000 in 2006.

Ben Schachter, an analyst with UBS, said he expects the current number is likely to be between 1.3 million and 1.5 million. Google declined to comment on the current size of its advertising base.

Amazingly most of Google’s advertisers will technically qualify as SMBs (<100 headcount); however they’re far from typical.

One Response to “Google Advertiser Count: Well Over 1 Million”

  1. Yodle Gets More Funding, SMBs Still Elusive « Screenwerk Says:

    […] Five thousand is some kind of magic number it would appear: StepUp had about 5k advertisers when it sold to Intuit and Merchant Circle said previously it had around 5K advertisers. However ReachLocal had roughly 12K advertisers, as of Q3 last year. By contrast, YP publishers have hundreds of thousands of SMB advertisers. Google may also. […]

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