The yellowpage.com URL was acquired by AT&T (actually BellSouth and SBC at the time) for something approaching $100 million dollars. At the time it was ridiculed by some as too high a price to pay for a URL, but in retrospect it is clear that AT&T was acquiring not a URL but the “yellow pages brand” — at least online. Today the company announced that it had acquired the “YP.com” URL.
YP.com now redirects to Yellowpages.com.
Formerly YP.com was owned by the company that became LiveDeal after a merger of the two entities more than a year ago. The YP.com brand arguably had become tainted by questionnable sales practices and alleged “cramming.” The company then adopted the LiveDeal name/brand.
I asked AT&T to tell me how much they’d paid for “YP.com” . . . but alas they would not. How much do you think that URL was worth?