The yellowpage.com URL was acquired by AT&T (actually BellSouth and SBC at the time) for something approaching $100 million dollars. At the time it was ridiculed by some as too high a price to pay for a URL, but in retrospect it is clear that AT&T was acquiring not a URL but the “yellow pages brand” — at least online. Today the company announced that it had acquired the “YP.com” URL.
YP.com now redirects to Yellowpages.com.
Formerly YP.com was owned by the company that became LiveDeal after a merger of the two entities more than a year ago. The YP.com brand arguably had become tainted by questionnable sales practices and alleged “cramming.” The company then adopted the LiveDeal name/brand.
I asked AT&T to tell me how much they’d paid for “YP.com” . . . but alas they would not. How much do you think that URL was worth?
Screenwerk 
December 29, 2008 at 11:04 pm
Hi,
according to Live Deal Inc’s SEC filing the domain was sold for US$ 3,850,000.
cheers
John
December 29, 2008 at 11:56 pm
Thanks.
December 30, 2008 at 5:56 pm
[…] 10K Video Profiles By Greg Sterling As an aside, I’m happy to now be able to use “YP.com” instead of “Yellowpages.com” each time I write about AT&T’s […]
December 30, 2008 at 7:32 pm
Paid $3.85 million.
December 30, 2008 at 7:32 pm
Yes that’s in the comment above.
January 19, 2009 at 6:33 pm
Greg, do you know if the transaction included YP.com’s assets?
YP had offices in Arizona, employees, technology, and a client base. The value could be a minor percentage of the transactions. If they only got the domain; it would appear that LiveDeal is still operating YP.Net (& YPCorp.com) and is thereby continuing to compete for the same advertisers.
January 19, 2009 at 6:35 pm
Don’t believe so, think it was just the URL. But you can look at the filing.
January 24, 2009 at 3:30 pm
I wander whether
http://www.жс.com
will ever sell for anything approaching YP?
жс.com is the Russian version of YP
July 23, 2009 at 8:24 pm
[…] Begins Reinvention By Greg Sterling Earlier this year AT&T acquired the domain YP.com from LiveDeal for roughly $3.8 million. The brand-related reasons for the […]