The Predictions Season Is Here

The 2009 predictions are now being released and I don’t have much enthusiasm right now for making my own for ’09 (could change my mind with enough coffee). Here are mine from 2006 (for ’07) and 2007 (for ’08). Some are right and some are not.

Here are Placecast’s predictions for 2009:

• The value of user data will be called into question.
• The Web will be connected to the physical world.
• Heightened privacy concerns will plant the seed for stricter regulations.
• View-through metrics will gain traction in the downturn.
• The accessibility of display ad inventory will increase dramatically.
• Online video assumption will continue to grow.

And here are eMarketer‘s:

• Online Ad Spending: Still Solid Choice; video ad spending will grow 45% in 2009
• Demographics: Multicultural Ads Ascend
• Retail E-Commerce: Record-Setting Declines
• Social Networking: E-Commerce a Revenue Stream
• Traditional Media: Continues Hurting

What are your top predictions for 2009? Just give me one or two and I’ll publish the list.

Just to start you off (agree/disagree):

• Google CEO Eric Schmidt will leave next year
• Search market share in the US won’t substantially change by the end of 2009
• The iPhone continues to dominate the smartphone market in the US
• Obama’s reforms and stimulus programs are so effective that the economy comes out of recession in 2H 09
• The NY Times has to take radical measures to avoid bankruptcy
• The local space sees a flurry of M&A activity in 1H ’09 as larger companies buy up assets
• SMS is integrated into more and more traditional media campaigns
• Most importantly: I finally start making the money I’m worth 🙂

Advertisement