Outside.in Gets New Money & More

picture-85I’m late in getting to this. Mark Josephson told me last week that the company had received a new round and was building out its network:

Outside.in, the web’s leading platform for personalized hyperlocal news and conversations, announced today the closing of its latest round of funding.  The financing is primarily from existing venture and angel investors, including Union Square Ventures, the New York City Investment Fund, and Betaworks.  It comes after a year of considerable growth in audience, technology, and product development.

This fall, the company also successfully began the distribution of its GeoToolkit service to a network of thousands of local media sites.  GeoToolkit is a suite of tools designed to help local publishers optimize their content for the geographic web.  The first major product is StoryMaps, which offers publishers “geographic navigation for geographic content.” Thanks in part to the adoption of StoryMaps, Outside.in’s unique users grew more than 400% from January to November.

The amount of the funding was undisclosed. The GeoTookit and StoryMaps, which are similar to MetaCarta Newsmaps, are directed toward Outside.in syndication and network building.


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