comScore: ShopLocal, Coupons Top Gainers

Today comScore released its Top 50 sites and more shopping related traffic data. Here are two charts that are noteworthy:

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The chart above shows that branded retailer sites are gaining strongly. This is mostly “local” traffic — people looking at products and then largely going into stores to buy. Accordingly the ShopLocal content is generally about deals in local stores (content that appears in newspaper circulars). In addition, the table below shows how, as a category, coupons have become enormously popular in this bad economy. 

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See also: The New Coupon Chic.

One Response to “comScore: ShopLocal, Coupons Top Gainers”

  1. Local.com + ValPak in Coupons Deal « Screenwerk Says:

    […] you know, coupons are on the rise online, consumers love ‘em and they can track an action to the POS, etc. ValPak gets another […]

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