«
»

Online Video Traffic for Oct. 2008

According to Nielsen, TV viewing hasn’t been affected or cannibalized by online but I can’t entirely believe it. From comScore just now:

picture-36

picture-45

More October data from the release:

  • 77 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 274 minutes of video.
  • More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment. The average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.
  • 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
  • 51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).
  • The duration of the average online video was 3.0 minutes.
  • The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.

This entry was posted on December 9, 2008 at 7:27 pm and is filed under User-generated content, Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

%d bloggers like this: