According to Nielsen, TV viewing hasn’t been affected or cannibalized by online but I can’t entirely believe it. From comScore just now:
More October data from the release:
- 77 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 274 minutes of video.
- More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment. The average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.
- 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
- 51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).
- The duration of the average online video was 3.0 minutes.
- The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.
Screenwerk 
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