What Shows Up When No Reviews Are There?

If you’re an SMB and don’t have any reviews on Yelp but you’ve claimed your listing here’s what it might look like to consumers (although now there’s one review):

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This vet has input his business profile and recommended other businesses.

The “about this business” information and the ability to recommend other businesses are relatively new features on Yelp. Kudzu allows businesses to recommend each other and Citysearch’s new redesign allows the business to offer a description of itself, which gets prominent placement beside user and editorial reviews.

The tabloid entertainment guide SF Weekly uses an inflammatory headline but writes a mostly positive story about Yelp (rehashing the “extortion” debate over the practice of removing alternative “You Might Also Consider” listings for advertisers).

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