I was playing around with some of the new Google “themes” (as with iGoogle) for GMail and discovered that location is part of the thing:
I wonder if Google will use this information (in addition to other methodologies it has) to influence content and/or adds it shows me. The answer right now is probably not. But it’s another place that Google is soliciting location information from users.
Related: Google’s SearchWiki customized search tool/program may do something like this as well. Individuals using it, which will be a minority of Google users, may disambiguate local results themselves and give Google more feedback that will eventually improve the display and ranking of local information.
Related II: Google is going to try and get Chrome (which has location awareness baked in) pre-installed on PCs in the coming months.