Local Product Search Comes to Superpages

Superpages has added local product search and inventory data (for big boxes) in partnership with Krillion. Here’s the press release. And here’s what it looks like for Best Buy in Emeryville, CA on the search results page:


Below is the listing-profile page. The “check local inventory” call to action is in the box just below the address information:


Here’s the product-level page for the particular store showing popular or on-sale products (after the click). Krillion CEO Joel Toledano told me that this display of products would change over time as more data is gleaned from Superpages users. 


Krillion is also providing local inventory data for Consumer Reports. There are more such deals coming.

NearbyNow is also providing inventory data for third parties (e.g., TheFind, among others). We’re going to see an explosion of these types of deals in the next quarter or two now that the underlying data infrastructure exists. This kind of information will be a must-have for anyone in the local space — or the shopping space for that matter.


3 Responses to “Local Product Search Comes to Superpages”

  1. Fast Take on News of the Morning « Screenwerk Says:

    […] Retail is the latest. In tandem with other developments/announcements from TheFind, NearbyNow and Krillion, this is a segment that is moving very […]

  2. Superpages, Not Yellowpages, First with Products « Screenwerk Says:

    […] Here’s my post. […]

  3. Google to Show ‘Product Ads’ (Local Inventory?) « Screenwerk Says:

    […] discontinued as far as I know. But now with more inventory data available others (e.g., TheFind and YP publishers) are offering it. Google can’t/shouldn’t be far […]

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