Yellowbook’s TV ads share one thing in common: they communicate that the company is forward-looking. They don’t promote the print book; they promote futuristic technologies that convey the company is about providing information/content/listings at the time of need.
Whether or not you like the creative, the messaging is right. Here’s the latest commercial, which is edgy and amusing — and reaches out to a youth/younger demographic.
Screenwerk 
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