Interestingly, the AOL brand is almost nowhere to be found on the page, but the content will be integrated into other AOL properties, including MapQuest Local, AOL CityGuide, AOL Travel and other AOL sites. Apparently there’s a forthcoming widget that will allow people to embed When.com events in their blogs, etc. Venues and individuals will apparently also be able to add events and listings directly to the When.com site.
It’s another coup for Zvents, which now has a fairly massive events distribution network. The two sites are almost carbon copies of one another, except that events for “Kids & Family” are emphasized on the When.com site. (This is a critical category in my opinion — as a parent.)
Ads (display) will be sold by AOL’s Platform A division, which now claims 56 million users (mostly MapQuest) across what it’s calling “the AOL Local Network.”
Default location is determined via IP detection. When users register they an personalize the site: