LinkedIn, Marchex, Innovectra, Enormio!

There were a number of announcements over the past 24 hours that I haven’t been able to get to. Here are several from this morning in summary form:

Marchex this morning announced that it had added 23 premium publishers to the AdHere Network. Most of this isn’t about local but here and there are local ads and angles:

Marchex, a local search and advertising company, today announced that its Marchex Adhere for Publishers has added 23 new premium Web sites, bringing its roster to more than 200 premium publishers using Marchex Adhere to more effectively monetize their Web sites. The new Web sites include,,, and In addition, Marchex renewed its agreements with The Motley Fool and The Globe and Mail, Canada’s number one newspaper Web site.

Innovectra announces a $2 million “venture loan:

Innovectra Corporation, a leading on-line, local advertising technology company, announced today the completion of a US$2.0 million venture loan from Toronto based MMV Financial. The Company provides Yellow Pages publishers with on-line advertising solutions and has recently launched its “ActivImpact” platform which provides Yellow Pages publishers with a dynamic, local search advertising platform that includes internet yellow pages ad packages, lead generation sites, online videos, dynamic e-coupons and search engine marketing to local businesses. Innovectra is privately held with investment from Edison Venture Fund and Longworth Partners.

Linked adds a bunch of apps to allow for collaboration among members (now it becomes more interesting):


And EU-based real estate site Properazzi has become Enormio! It’s a nice site but the new name calls to mind a comic-book super-villain: ENORMIO!

See coffee did help me 🙂


3 Responses to “LinkedIn, Marchex, Innovectra, Enormio!”

  1. Tim Cohn Says:

    I added the WordPress blog app to my Linkedin account profile. It took four clicks.

  2. Scott Jones Says:

    It’s Enormo without the “i” – which sounds even worse

  3. Eduardo Garolera Says:


    first of all thanks for the mention!
    We expect that the re-naming will provoke all kinds of opinions (nicely!), but for us enormo transmits much better our ambitions.
    I will check for the supervillain, I haven´t heard about him.

    Keep in touch!

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