Web.com Partners with MerchantCircle

It makes sense given what a sales channel MerchantCircle has become:

Web.com, a leading provider of online marketing for small businesses, and MerchantCircle, the largest social network of local business owners in the nation, have entered into a strategic partnership to provide MerchantCircle’s local merchants with Web.com’s online marketing solutions and professional website design services.

Under the partnership, MerchantCircle customers will have access to a comprehensive online marketing solution that includes professional website design services, real-time customer care, and analytics to track site performance. Local merchants will be able to measure incoming calls, website leads, emails and faxes. Additionally, each customer’s website goes through an extensive and ongoing SEO process which improves both relevancy and ranking.

Web.com owns Leads.com, which resells search traffic to SMBs. MerchantCircle currently sells Local SEM marketing though a relationship with WebVisible.

In the press release, MerchantCircle now claims “600,000 members.”

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