I spoke yesterday about the Mixpo-Comcast deal and how it was great to have the video on Comcast.net but broader distribution was needed. Today comes news from Jivox (a Mixpo competitor) that it’s developed the beginnings of that network:
[Jivox] announced that it has significantly expanded its publisher network by adding several new web properties including Examiner.com, Accuweather.com, Weatherbug.com, Media News Group and others. The Jivox Publisher Network is the industry’s only locally focused network of premium publishers that includes over 600 local TV, radio and newspaper websites across the country. With these new partners, the Jivox Publisher Network now reaches more than 55 million unique visitors.
I’ve argued in the past that video will all but replace static banners (even dynamic banners in many cases) in the not-too-distant future. With video creation technologies and “filmmaker networks” becoming common and now near “commodity” status, distribution becomes critical as a differentiator.
As a video-creation platform Jivox may or may not find success, but if it can continue to build a high quality local video distribution network, it will be highly successful and a near-term acquisition candidate.
Screenwerk 
October 6, 2008 at 11:03 am
[…] resulting in great exposure to the advertiser’s products and services Jivox has been building a distribution network, which becomes a significant thing as the SMB video ad creation market becomes […]
October 6, 2008 at 2:57 pm
[…] resulting in great exposure to the advertiser’s products and services Jivox has been building a distribution network, which is the other half of the video equation and becomes a significant thing as SMB video ad […]
November 20, 2008 at 2:47 pm
[…] Local.com & Jivox Partner for Local Video Local.com is starting to integrate video from Jivox, although I couldn’t find any this morning on the site. For Jivox, this represents a major distribution partner in its local video ad network. […]
December 18, 2008 at 3:14 pm
[…] is ahead of the curve in building out a local video network of relevant sites. Recently it added another partner (Examiner.com) to its growing local […]
January 19, 2010 at 2:08 pm
[…] a range of things, including the company’s ad network, which is apparently doing well. That ad network was the original differentiating feature for Jivox, which launched at a time when there were seemingly dozens of online video competitors […]