Ad Spending Data from Nielsen

Here are some Nielsen figures on ad spending, released last week, from the first half of 2008:

Counter-intuitively, the Internet is down — when it should be up vs. other media. The recession should be benefiting digital more than it appears to be (although other surveys and forecasts show that traditional is down and digital is holding).

Here are product category spending trends:

Finally, here are the top advertiser spending figures:

These numbers are going to get much worse in the second half.

Here’s TNS data (via MediaPost):


See also my previous post on small business advertiser spending.

One Response to “Ad Spending Data from Nielsen”

  1. AHTOH Says:

    Thanks big for a post. Do not prompt what at you e-mail? Is pair questions. P.S. Your constant reader from Russia.

Comments are closed.

%d bloggers like this: