Sprint Gets Ready to XOHM

Sprint has formally announced its XOHM (pronounced zoam) WiMAX mobile broadband service. It will launch in Baltimore, MD in September. WiMax faces a challenge from LTE, which AT&T and Verizon have adopted as their 4G network standard. But WiMax is out of the gate sooner. Consumers, of course, don’t care about any of this. They just want access on the go.

XOHM will eventually be incorporated into Clearwire, the mobile broadband provider majority owned by Sprint but also invested in by Intel, Google, Comcast, Time Warner Cable and Bright House Networks.

Sprint has done a very interesting set of deals with local content providers to offer localized information on the startpage/homescreen for subscribers.

The rest of this post is at Local Mobile Search.

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