Trulia Mobilizes, Adds Features

Trulia has launched an iPhone App but is pursuing a broader mobile strategy by launching on a range of devices, including BlackBerry and PND “platform” DASH.

The value of being able to check for listings on the go is obvious. The extension to DASH is also a smart move, so to speak.

The company has also launched a local news feed on the homepage, which CEO Pete Flint, in an email to me, likened to the Facebook news feed. The company already had RSS-based alerts, but this is a broader tool/data feed.

Finally the company has launched blogging in its Voices section. Something of an extension of (or successor to) the Q&A functionality launched last year (“Voices”) it offers realtors, the ones who will use it most, the opportunity to “brand” themselves as experts and gain leads accordingly.


Recently I noticed that Trulia competitor Zillow had added Google StreetView images to its listings pages, although I can’t find one now. Trulia did this to much fanfare in April.


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