Another Legal Site Takes Aim at YP

The image on the home page of “WhoCanISue” reminds me of those old unseemly daytime TV ads for personal injury cases. It’s essentially a lead-gen site for attorneys, which represent the largest revenue category in the print yellow pages. Think of it as ServiceMagic or Matchpoint for legal.

An article in AdAge, explains the process:

The site allows users to peruse content about their legal interests and potential claims and take a 5- to 10-question confidential screening “path” that lets them know if they’re qualified for a particular claim. As consumers complete their questionnaires, they’ll receive up to five ads for attorneys in their local area who bid on those ad placements in real time. The user can then choose an attorney and connect with him or her via instant messaging or phone.

The site will charge an annual fee to attorneys of $1,000 according to the AdAge piece. And the site, unlike competitor Avvo or most startups for that matter, is going to make a heavy, million-dollar marketing push across traditional media to build awareness.


Avvo for its part has morphed from a controversial lawyer reviews site into a legal Q&A site, with a broader range of functions and use cases.

2 Responses to “Another Legal Site Takes Aim at YP”

  1. Michael Tangeman Says:

    Nice summary, Greg.

    As further info toward you and your readers’ understanding of (and discussion here), I thought it might be helpful to provide links to a backgrounder on the company and how the service works, as well as the bio of founder & CEO Curtis Wolfe. Backgrounder:

    Curtis Wolfe bio:

    Full press release at PRNewswire:

  2. Tim Cohn Says:

    Bird dogs gone web?

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