YellowPages.com’s YPMobile iPhone application (with events content from Zvents) is doing well on the list of free downloads. It’s number 21 out of 100 on the list:
Among “local search” apps, it’s only trumped by Where and Google. Interestingly it’s (so far) beating out local apps from Yelp, Eventful, Loopt and others. There is one other “yellow pages” application currently (not in the top 100), though more are on the way.
Will this first mover advantage hold over time as YellowPages.com’s competitors and others in the segment enter the fray?