YPMobile Enjoying Early Success

YellowPages.com’s YPMobile iPhone application (with events content from Zvents) is doing well on the list of free downloads. It’s number 21 out of 100 on the list:

Among “local search” apps, it’s only trumped by Where and Google. Interestingly it’s (so far) beating out local apps from Yelp, Eventful, Loopt and others. There is one other “yellow pages” application currently (not in the top 100), though more are on the way.

Will this first mover advantage hold over time as YellowPages.com’s competitors and others in the segment enter the fray?


3 Responses to “YPMobile Enjoying Early Success”

  1. Dex Introduces City Pages « Screenwerk Says:

    […] sorts of content enhancements (similar to YPMobile’s incorporation of events) create more reasons to come to the site and increase the range of use […]

  2. Industry News: July 16, 2008 | LocalPoint - Perspectives on the Local Internet Says:

    […] YPMobile Enjoying Early Success […]

  3. Yellowpages.com Pushing Mobile « Screenwerk Says:

    […] Yellowpages.com’s high ranking and usage on the iPhone is the fruit of early promotion, ownership of the “yellow pages brand” and a nice iPhone App.  […]

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