Survey of Local Apps for the iPhone

I went through the iTunes store, reviewed and captured most of the applications that in one way or another incorporate location awareness. There are a range of apps that are borderline cases. Indeed, for some it’s marginal and not central to the application but in other cases it’s what the application is all about: e.g., Yelp, Where, Whrrl, Loopt, Eventful, Urbanspoon, etc.

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By my count about 10% of the apps had location as a prominent feature of the offering or proposition. But we’re really at the beginning and should see many many more location-aware applications for the iPhone in the near future. All the major players online will likely develop them. For example, there’s only one real estate app that I could find. I would expect Trulia, Zillow and the like would all have one, and so on.

If you want the overview document, you can download the pdf file here (it’s a big file).


8 Responses to “Survey of Local Apps for the iPhone”

  1. mike orren Says:

    Greg, Trulia, Zillow et al may have apps you haven’t seen. We turned ours in well before the stated deadline to make launch and still aren’t live. Methinks Apple is way behind on approvals. And given the six different renditions of a flashlight app, it’s not QC weeding out.

  2. Greg Sterling Says:

    Sure. Understand. I’m aware of a lot more stuff that isn’t yet out as well.

  3. Local Search and the iPhone Says:

    […] As far as I can tell, no one has done a better job bringing together local search and the new iPhone apps than Greg Sterling, who today published a 58-page PDF called “A Survey of Location-Aware iPhone Applications.” The players you’d expect are there — Yelp,, TripAdvisor, etc. — along with a lot of apps you may have missed. Greg lists and shows what’s available in seven different categories, from restaurants to movies to yellow pages and more. Visit Greg’s blog for the download link. […]

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