By offering quality coverage with both breadth and consistency, PaidContent and its associated sites and conferences are now becoming part of the UK’s Guardian News & Media, a newspaper publisher that also runs a range of websites in the UK and US (now more extensive).
The estimated purchase price was in the $30 million range — a nice payday for founder Rafat Ali and his team.
Will we see more newspapers buying blogging sites? Probably not a ton but more newspaper publishers should probably consider it.
There may be a cultural bias against bloggers, even though many newspapers are embracing them. In some quarters — although this is ridiculous — there’s mutual disdain between bloggers and traditional journalists.