Localeze Morphs into ‘Content Mgmt’ Company

As I previously said I spent a day with Localeze a few weeks ago and was impressed by the company’s vision for the future. Here’s the official announcement:

To close the gap between local search engines, businesses and ready-to-buy consumers, Localeze is redefining the foundation of local search and creating a new market — online content management. Accurate and enriched local business content coupled with broad, local search engine distribution is critical to solidifying the still-fragmented local search engine market and bringing meaningful local business results to consumers.

Localeze provides the deepest, richest and most accurate multi-sourced local business content, including content verified and enhanced by businesses themselves. This premium business content is distributed by Localeze to the largest network of local search engine partners in the U.S. (85 + sites), which captures 90 percent of U.S. consumer searches for products and services.

As Localeze’s core capabilities increase the likelihood of local businesses being found by consumers looking for specific products or services online, over 200 national brands rely on Localeze to enhance, optimize, manage and distribute their business content online. This year alone, the company saw a 95 percent increase in national brands signed.

Acxiom recently announced a deal with Moon Valley software to deepen and enhance its database. But what Localeze is doing is something of a shot across the bow of the industry. It’s no longer enough to simply provide “17 million points of interest” just as it’s no longer enough for local destination sites to simply reflect “name, address and phone number.”

Moon Valley’s Pete Ryan believes that we’re in the midst of a dramatic change in data aggregation, processing and distribution and that “user-generated content” (from consumers or businesses) is going to revolutionize the entire segment. That’s partly what Localeze is talking about and what Google’s recent “two-way” deal with TeleAtlas also represents.

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2 Responses to “Localeze Morphs into ‘Content Mgmt’ Company”

  1. Localeze Introduces Local “Confidence Score” | Says:

    […] confidence score is part of a larger effort to transition the company from “data vendor” to “content management company” that offers a much broader array of services to the local online […]

  2. Localeze Is Like CityGrid (in a Way) « Screenwerk Says:

    […] wrote about this some time ago when the company’s new strategy emerged, although it has continued […]

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