NBCU Buys No.1 Local Site

Picture 1Some people could make a strong case that Craigslist is the number one local site online. However the top local site is probably Weather.com.

NBC Universal (and private equity) just bought that property and its cable channel parent from Landmark Communications for $3.5 billion. Landmark, which owns IP intelligence firm Digital Envoy, newspapers and classifieds properties, local TV affiliates and Q Interactive (formerly CoolSavings), had the makings of a great local ad network anchored by Weather.com. Alas . . . they’d probably rather have the cash. The Weather Channel had been for sale since January.

Weather.com has tons of geotargeted and contextual-local ad placements. It’s also got a mobile offering. All this is great news for NBC. Now what will the company do with it?


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