Over at SEL today, Matt McGee summarizes the “lessons learned” from four cases studies involving SMBs and online marketing. Matt extracts these ideas from the interviews he’s done:
1.) You can turn the Web into your primary source of customers/leads.
2.) Ongoing education makes a big difference to your online success.
3.) Local search marketing matters.
4.) Emphasizing the visual elements of your business is good marketing
5.) Differentiation is everything.
He goes into detail about what these mean. Great material.
Screenwerk 
July 3, 2008 at 8:39 pm
Thanks a bunch, Greg. The column turned out better than I thought — ran out of time to do another case study, so had to go to Plan B. 🙂
July 3, 2008 at 9:10 pm
Was a very interesting summary I thought.
July 3, 2008 at 10:14 pm
Nice articles, Matt. In fact excellent articles and an excellent review.
Dave
July 4, 2008 at 1:52 am
Matt,
Great column. It came in handy during a town meeting today.
July 5, 2008 at 9:15 pm
Interesting article. I need to read it again in order to digest all the information correctly!