Will Google Be Equally Dominant in Mobile?

Nielsen Mobile came out with US mobile search market share data last month that looked like this:

Nielsen mobile search market share

Source: Nielsen Mobile

And here’s data that I developed at Local Mobile Search:

LMS mobile search market share
Source: LMS/Opus Research (12/07); numbers are greater than 100% because people were asked to indicate any/all search engines they had used on their mobile phones. Caution should be exercised because the sample size was relatively small >200.

I have more such data from LMS and other sources; all basically show Google leading in mobile search by varying margins. The question now is: will search become the dominant content discovery tool in mobile as it is on the desktop? And will Google dominate the mobile Web the way it does search online?

What do you think?

I’ve been thinking about this quite a bit recently and am about to publish something at Local Mobile Search on this topic.

4 Responses to “Will Google Be Equally Dominant in Mobile?”

  1. SEM News: SearchCap: The Day In Search, July 3, 2008 - Search Engine Marketing Says:

    […] Will Google Be Equally Dominant in Mobile?, Screenwerk […]

  2. SEMW.biz » Blog Archive » SearchCap: The Day In Search, July 3, 2008 Says:

    […] Will Google Be Equally Dominant in Mobile?, Screenwerk […]

  3. bluecorona Says:

    Great post.

    We are betting on a big fat “yes” to both questions.

    Google WILL dominate mobile search and search WILL be one of the top content discovery tools in the mobile environment.

  4. A Mesa SEO Says:

    I don’t think it will happen. But its only a guess.

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