Newspapers: Irish Times and Ireland.com

It certainly helps if you own a killer domain like “Ireland.com.” UK based local search aficionado Dylan Fuller alerted me to the new Ireland.com, which is owned and operated by newspaper The Irish Times. Ireland.com used to be the Irish Times’ site, which it has now moved here.

The Times operates Ireland.com as a portal for all-things-Ireland. And it represents something of a model for newspapers that can branch out and diversify to offer other content and capabilities on secondary sites. In the case of Ireland.com, this is an additional distribution outlet for newspaper content and ads. It’s also going to be able to attract advertisers that might not advertise in the newspaper or on the newspaper site.

Over time, given the probable ranking of this site (domain + content), it’s likely to drive much more traffic that the newspaper site itself:

Ireland.com

Advertisements

6 Responses to “Newspapers: Irish Times and Ireland.com”

  1. Brad Petersen Says:

    Interestingly enough, guy who headed up launch and current management is an ex Sensis and World Directories/(Truvo) yellow page guy… Australian, Vaughan Bellamine.

  2. A New Local Search Site in Ireland - ireland.com relaunched « A Fuller View Says:

    […] Greg Sterling has a short post on this site here – I agree that is a “killer” domain and the new Ireland/com really is a shinning […]

  3. dylanfuller Says:

    The new ireland.com site should be used as a great example of how to develop a local/geo site and a viable strategy for newspapers in the local space. They are leveraging the “killer” domain and turning it into a world class brand. I think Vaughan has brought a lot of knowledge and experience of what does and does not work for this type of site, especially in a smaller market (by small I mean Ireland is less than 5 Million people online and the online ad market is still developing). It is also interesting to note that this site can server people in Ireland as well as Irish ex-pats, people of Irish decent and people planning to visit (tourists).

  4. Newspapers and Social Nets « Screenwerk Says:

    […] so publishers need to diversify. Along those lines the other day, alerted by Dylan Fuller, I posted about Ireland.com, a portal operated by the Irish Times independent of its newspaper […]

  5. Web 2.0 Ireland » Blog Archive » Web2Ireland - what’s going on - week ending July 4th, 2008 Says:

    […] Ireland.com – goes very web2.0 like – whilst Irish Times goes free – see commentary from Greg Sterling […]

  6. AhmedF Says:

    Ugh poor HTML – why can’t they learn how to use CSS sprites etc.

Comments are closed.


%d bloggers like this: