Local.com Adds Reviews Capability

Local.com has been relying on third parties for reviews information. Reviews (or some ratings equivalent) are a must-have for local sites. Now the site has launched its own capability:

Local.com ratings and reviews allows users to create an account and enter ratings and reviews for any business listing that appears on the site. The site gives users the ability to enter comments, rate a business using a five-star rating system and view all of the reviews they have previously submitted. Ratings and reviews entered on the site will appear immediately on business listing profile pages, subject to a user validation process.

I’m prompted to think back to a conference I planned roughly four years ago when the subject of reviews on anything but movies or restaurants was completely dismissed by many. No longer. While it’s true that only the minority create reviews, the majority value and increasingly rely on them. And local sites without ratings/reviews (or some equivalent) will simply be left behind.


11 Responses to “Local.com Adds Reviews Capability”

  1. AhmedF Says:

    Actually I think I have to disagree here.

    I think it is very do-able for a site (like Local.com) to do well without reviews. The differentiator of course would be providing context to users, not just reviews.

  2. Greg Sterling Says:

    But context implies deep content. Where does that come from?

  3. AhmedF Says:

    Never claimed I had the answers πŸ˜‰

    Would I rather know if a business has Product X or provides Service Y instead of what people think of the overall business? Over half the time yes tbh.

  4. Greg Sterling Says:

    Agree that deep content works. But getting it is hard and often a self-provisioning or very labor intensive thing.

  5. AhmedF Says:

    Tell me about it πŸ˜‰

  6. SearchCap: The Day In Search, June 18, 2008 Says:

    […] Local.com Adds Reviews Capability, Screenwerk […]

  7. Local Reviews are Overrated - Tech Soapbox Says:

    […] read about Local.com adding reviews, and I thought to myself – “is it really that […]

  8. Local.com Now Has Reviews Says:

    […] · No Comments submit_url = “http://www.localseoguide.com/localcom-now-has-reviews/”; Local.com added a user reviews system to their site.Β  Time to add them to the list. Share and Enjoy: These icons link to social […]

  9. Dan Goodman Says:

    Increasingly I think part of the answer lies in the realm of the semantic web. It needs to become easy for any local business to publish the details of the products and services they offer, and for those details to follow some kind of standard format. Automated tagging like we’re reading about from TextDigger today seems like a step in the right direction (although getting more local businesses to publish detailed web information in the first place is another challenge).

    Of course, I am a proponent of local reviews, too, especially reviews from people you know, via social networking. A complete local solution requires both.

  10. Greg Sterling Says:

    TextDigger appears to be positioning itself as an SEO company. Whatever the solution, it probably will not be self-generated/self service.

    Reviews will remain important as an extension of WOM. But enhanced data is a next frontier of sorts for the local internet and it’s tied in with product inventory.

  11. A Mesa SEO Says:

    I don’t know if this will add value. It so hard to know if the reviews are useful and real.

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