Acxiom Seeks to Deepen Database

Data provider Acxiom has partnered with a company called Moon Valley to offer deeper content:

To provide more accurate, detailed information for its InfoBase-X Telephone Directories Online, Acxiom Corporation has entered into an agreement with Moon Valley Software, Inc. Moon Valley has developed proprietary software and technology that mines the Web for richer, deeper and more up-to-date business information.

This data will be incorporated into Acxioms existing online directory files to give local search engines the results their users want and need to make buying decisions. InfoBase-X is the largest repository of U.S. business and consumer marketing data in one source and powers Acxioms directory products.

The Web is going to have a lot but not all the relevant information that consumers want about businesses. Ultimately you have to go to the businesses themselves.

While this is a welcome move to improve the database, I just spent some time with Localeze and can say that Acxiom and InfoUSA will have some catching up to do.


See also: When Good Databases Go Bad


8 Responses to “Acxiom Seeks to Deepen Database”

  1. Stan Gauss Says:

    Is Localeze an Axciom reseller or do they create their own database? I was under the impression they worked with Moon Valley.

  2. Greg Sterling Says:

    Localeze may work with Moon Valley. Don’t know. But they have their own data as far as I know.

  3. troy Says:

    Never heard of Moon Valley. How good are they vs. the more well knowns like InfoUSA, Acxiom, etc??

  4. Greg Sterling Says:

    I hadn’t heard of them either. They’re some sort of software company that does crawling/data mining.

  5. Stan Gauss Says:

    Their software also does some magic tricks with newspaper display ads. Harvest Info. should be launching their IntelligentAds program that is powered by Moon Valley. It will be fun to see how good the data can get and how the newspaper display ads work into the mix.

  6. AhmedF Says:

    Moon Valley is run by Pete Ryan – great feller. But they aren’t a data seller – they basically enhance local data (works with ours too). This deal is just Acxiom reselling the enhanced data directly.

  7. MikeM Says:

    Curious to know where you see LocalEze being ahead of InfoUSA and Acxiom. We’ve looked at all 3 and see wide differences in each, but a big piece–the geocode quality–between InfoUSA and LocalEze/Acxiom are significantly far apart. Wonder where you see LocalEze winning out.

  8. Greg Sterling Says:

    The way that Localeze is thinking about its business and data appears to be much more aggressive and creative than the others who have legacy direct mail businesses and have mostly repurposed those databases for online.

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