Yell Launches Facebook Application

This was announced last week but I didn’t get to it: Yell has developed a Facebook application called Socialiser. It joins Superpages and Citysearch in the category of local publishers reaching out for Facebook exposure. There are now 691 applications in the “food and drink” category at Facebook.

The Socialiser app from Yell is a kind of “Evite meets local search” tool, allowing users to find restaurants and other venues and then invite friends to join them. It appears quite functional.

Yell facebook app 1

Yell facebook app 2

Yell facebook app 3

Yell facebook app 4

Yell advertisers will get more in-depth exposure in the app than non-advertisers, but all the activity happens within Facebook. The application only works for Yell coverage areas. In my opinion, the company would do well to either duplicate this for its Yellowbook subsidiary or combine the applications so that it offers US-UK coverage.

A mobile component (send to mobile) would be welcome as well.

4 Responses to “Yell Launches Facebook Application”

  1. » Climb A Facebook And Yell! Local Advertising Journal Says:

    […] Here’s another reason to use Facebook. But there is more to online advertising than merely filling out a Facebook profile. One of the things that makes Facebook such a great place to network and advertise your local business is its local networks that you can join. Through those you can meet other local people to do business with. […]

  2. Weekly Wrap Up with Industry News | LocalPoint - Perspectives on the Local Internet Says:

    […] Yell Launches Facebook¬†Application […]

  3. BillinDetroit Says:

    So … just what ARE the Yell service areas? The map appears to be from somewhere in the UK but I have a window-washing service and a landscaping service in South East Michigan. I’m looking to set up perma-tising (like the coined term?) online that will help local customers (only) find them.

  4. Greg Sterling Says:

    Not sure re the question. Yellowbook is the US subsidiary of Yell. Yell only serves the UK.

Comments are closed.


%d bloggers like this: