Skyhook Wireless has made several announcements recently and is today promoting the fact that a wide range of companies are using its API to provide improved location awareness and targeting. Its technology should be added by G, Y!, M and others to their toolbars to automatically detect location (to complement and improve upon IP targeting alone).
Here’s the list of desktop and mobile partners currently using it: Whrrl, Geocaching.com, Krillion, Yahoo! Fire Eagle, UpNext and CitySquares.
Once location is “baked into the browser,” a wide range of interesting new ad and content targeting capabilities become possible.