Trulia Launches Real Estate Ad Network

Trulia ad network

Trulia has launched what it calls the Trulia Ad Network. The company is already syndicating its listings and functionality to third party sites through the Trulia Publisher Platform. In many ways this new initiative is a logical extension of that effort.

Ad network partner-publishers announced with the launch include Oodle, Homes & Land and The Savvy Source.

Targeting is both demographic and geographic. Users can buy city, zip or neighborhood-level ad placements. Advertisers could buy all zip codes in a given state where the median income exceeds $100K, for example.

This is consistent with my argument that one flavor of local targeting ultimately turns into demographic targeting. And ad networks help address the persistent “fragmentation problem” of local (and vertical) markets.

2 Responses to “Trulia Launches Real Estate Ad Network”

  1. Trulia Launches Self-Service Ads « Screenwerk Says:

    […] a low-cost self-service advertising option on the Trulia destination site. The site recently launched an ad network; however the new service is not currently part of that […]

  2. Zillow Launches Newspaper Ad Network « Screenwerk Says:

    […] In May competitor Trulia launched its own real-estate ad network. […]

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