Moms: A Force in Local

FlowersOn this Mother’s Day it’s worth noting that women and moms in particular are the most important constituency for the local Internet.

Women are slightly more numerous online, more connected and more trusted than men. They also engage in more social behavior online and off.

For local sites (other than sites focused on restaurants, bars, etc.) they represent a more important group of users and evangelists than men.

3 Responses to “Moms: A Force in Local”

  1. justin Says:

    Greg, your mother’s day post does not negate your responsibity. Call your MOM! And happy mother’s day to your wife:)

  2. Greg Sterling Says:

    Hey, wife just got breakfast in bed. Mom has flowers on the way and will call in a few. Thanks Justin 🙂

  3. Women Are the Local Audience « Screenwerk Says:

    […] Here’s a previous post that points to studies and data showing why women are a force in local. […]

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