How Long Before YouTube Video Pages?

Yellow pages are starting to sell, shoot and integrate video. So are other local sites such as Citysearch and various verticals. Indeed, video will replace or be integrated into most display advertising online in the next two years. The static banner or tile ad is or will soon be dead.

But how long before sites like YouTube launch video yellow pages or “video pages”? YouTube is one of the prime distribution points for video and being used by virtually everyone distributing video. According to Hitwise, in the US, YouTube has a 73% market share:

Hitwise video
Source: Hitwise

There’s lots of local video already on YouTube, which could be indexed by Google in Maps and/or become part of a stand-alone area/channel on YouTube. Doing the latter would encourage business owners to upload even more video, which is currently buried amid all the noise that dominates the site.

6 Responses to “How Long Before YouTube Video Pages?”

  1. Gib Olander Says:

    In a blended search / universal search world I can’t think of a single reason this isn’t a great idea.

  2. Greg Sterling Says:

    We’ll see if it happens.

  3. Yellowbook Sets Up Sites for Its Commercials « Screenwerk Says:

    […] I’ve argued that someone should create a video directory of advertisers. […]

  4. SpotMixer Boosts Profile with Distribution « Screenwerk Says:

    […] Sure there’s lots of traffic but probably not the right audience and behavior. (However see this suggestion about “Video Pages” on […]

  5. YouTube Adds Local Search « Screenwerk Says:

    […] Here’s my suggestion regarding a local “Video Pages” on YouTube. […]

  6. dubstep Says:

    In a blended search / universal search world I can’t think of a single reason this isn’t a great idea.

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