Marchex Moves into Mobile with Call Tracking

Marchex has announced that its VoiceStar subsidiary will deliver call tracking services to mobile networks/platforms AdMob, Ringleader Digital and 4INFO. From the press release:

Marchex’s call tracking enables mobile advertising providers to: (i) track the calls generated by advertisements on their network, (ii) determine exactly which advertisements delivered the calls, (iii) track and report key information including the duration, time of day and geographic location of callers, and (iv) record the calls. Marchex makes this information available to the mobile advertising provider through its comprehensive reporting interface.

In addition to the above and ROI information, it allows these providers to set up PPCall billing.

As part of a larger toward mobile tracking/analytics it dovetails with AdMob’s new free analytics package.

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