SMB Online Marketing Success Story

Matt McGee writes at SEL about a local guitar tearch from Georgia who found great success on the Internet. He’s perhaps something of an “outlier,” but there are numerous such cases — increasingly so.

A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter:

Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 years, and giving private lessons for 14 years. Like many music instructors, John put his knowledge into a “how to” book and built a web site to sell it. That was about two years ago. After 18 months of struggles (he thinks he sold five books), John was ready to give up teaching; he was going to play gigs and be a studio engineer…


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