UGC and ‘Mapspam’

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Marchex’s Matt McGee has a brief interview with Brian Gil of Yahoo! about “mapspam” arising out of the open editing capability in Yahoo! Local, which has been the policy for almost two years. Google recently adopted the same capability.

As I originally stated and suspected, Gil says that spam or other mischief hasn’t been a problem and that the reported issues with affiliates and hotels is a unique case:

“We haven’t seen what I would categorize as significant abuse issues. I’m not going to speak specifically to the hotel thing. That one is a unique case…”


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