In a deal that puts the site on a collision course with DirectoryM, local lead generation engine Matchpoint has announced a deal with the Wall Street Journal Online. (Here’s my previous write up of Matchpoint.)
Matchpoint is run by former Looksmart CTO Peter Adams, who believes that a major benefit of the lead-gen model for local businesses (and consumers) is that it allows for a more complete and specific exchange of information between a local business and a merchant — as opposed to incomplete or “generic” business profiles. I half agree with him and disagree in some respects.
More such Matchpoint distribution deals are in the works undoubtedly. I was unable to find the implementation, however, when I looked on the WSJ site.
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Got pointed in the right direction by Matchpoint PR . . . This is on the WSJ careers page:
And here’s the co-branded Matchpoint form linking off that button:
Screenwerk 
May 21, 2008 at 4:03 pm
[…] had limited success and has a very mixed reputation. It’s being revived by sites such as Matchpoint, among others. And Caliber Data is trying to extend this to the point of sale with a loyalty […]