Marchex Offers a New White Paper on Local

The image “” cannot be displayed, because it contains errors.Aimed at local search marketers and SMBs, a new white paper released today from Marchex seeks to provide a range of pratical tips on issues surrounding local search marketing. Here’s the table of contents:

  • Five local advertising tips for every marketer
  • The impact of call tracking
  • Five search engine optimization (SEO) tips that will help you cash in on local searches
  • Local information will change how we use the Internet
  • Three key trends for local search and review sites
  • How do small business owners approach online advertising?

The white paper is free but requires registration. The people behind the document are very smart and thoughtful about local: Russell C. Horowitz, Matthew Berk, Chad Schott, Bill Day, Matt McGee, and Ari Jacoby. Each has written a portion of the document.

This is the second white paper on local from Marchex. The first was a broad overview of local and was intended to educate the market about its importance.


3 Responses to “Marchex Offers a New White Paper on Local”

  1. Michael Bauer Says:

    I don’t know, Greg. Chad’s cute but he’s not that smart. 🙂 Sorry, couldn’t resist. Definitely great resources.


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