Yell Creates Contextual Network

The UK’s Yell announced the launch of a contextual ad network called “netReach.”


It’s a smart effort to extend the reach of Yell’s directory. It’s a variation on Yell’s affiliate program, which went live in April, 2007.


3 Responses to “Yell Creates Contextual Network”

  1. CBS Builds Local Widget Network « Screenwerk Says:

    […] content more aggressively and sharing revenue with third parties like this. Yell is doing something like this in the […]

  2. The ‘Local Paradox’ and IYP Affiliate Network « Screenwerk Says:

    […] offers an affiliate network in the UK. The YP publishers (and/or others) would benefit themselves and the ecosystem to pool […]

  3. Yell Becomes Google Reseller in UK « Screenwerk Says:

    […] Yell’s netReach is a contextual ad network — something like AdSense but with true local advertisers. This would be a smart program to emulate for American publishers. And there are even more radical steps along these lines that can be taken by publishers to expand their traffic.  […]

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