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Yell Creates Contextual Network

The UK’s Yell announced the launch of a contextual ad network called “netReach.”

netreach

It’s a smart effort to extend the reach of Yell’s directory. It’s a variation on Yell’s affiliate program, which went live in April, 2007.

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This entry was posted on March 10, 2008 at 2:21 pm and is filed under Europe, General online advertising, Local Search. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “Yell Creates Contextual Network”

  1. CBS Builds Local Widget Network « Screenwerk Says:
    March 18, 2008 at 2:12 pm

    […] content more aggressively and sharing revenue with third parties like this. Yell is doing something like this in the […]

  2. The ‘Local Paradox’ and IYP Affiliate Network « Screenwerk Says:
    May 15, 2008 at 2:19 pm

    […] offers an affiliate network in the UK. The YP publishers (and/or others) would benefit themselves and the ecosystem to pool […]

  3. Yell Becomes Google Reseller in UK « Screenwerk Says:
    May 14, 2009 at 2:49 pm

    […] Yell’s netReach is a contextual ad network — something like AdSense but with true local advertisers. This would be a smart program to emulate for American publishers. And there are even more radical steps along these lines that can be taken by publishers to expand their traffic.  […]

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