TechCrunch posts about traffic dips at Facebook in the US (based on comScore data). And much was written earlier about similar declines in the UK. The declines are not big, and could be seasonal, but also potentially suggestive of growth leveling off.
My big issue with Facebook is that it’s not useful. I mean that in a very specific way. Aside from one or two apps, or sometimes one-to-many communication, there’s not a lot that is accomplished via Facebook. This is why I had expected Facebook to add Microsoft Live Search (so that one could search the Web from Facebook). That has yet to happen.
Compare Facebook “utility” to that of a search engine. One uses the latter to accomplish practical tasks multiple times a day. By comparison Facebook is still about novelty and entertainment in most cases.
And the novelty of comparing myself to all my friends, taking snarky quizzes, remembering how rock stars died and so on has gotten old.