Citysearch Gets into User-Generated Video

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Citysearch, which has been using TurnHere to shoot commercials for local merchants, is now running a user-generated video contest in cooperation with sister IAC video site Vimeo. The idea is to submit a 30 second video of “you biting into your favorite food” for a chance to win a $1,000 Amex gift card.

Citysearch editors are the judges and the contest runs until March 7 (not much time for submissions). It’s called “Love at First Bite.”

Food video

The significance of all this is probably to test the water for user-submitted video on Citysearch, as well as being a general marketing and awareness effort.

One Response to “Citysearch Gets into User-Generated Video”

  1. seo finance blog » Blog Archive » SearchCap: The Day In Search, February 22, 2008 Says:

    […] Citysearch Gets into User-Generated Video, Screenwerk […]

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