ContactAtOnce, which offers “presence” applications (via IM) and marketing, has received a $1.6 million A round. I’ve written about the company in the past a few times.
Presence or IM-based marketing is a very interesting adjunct to other mechanisms and channels and is like a call but distinct in many respects. Assuming there’s appropriate staffing, you can potentially “reel in” prospects by getting them to engage with the IM client and the person behind it around inventory questions or services.
Screenwerk 